![]() “If VR takes off as a great way of telling narrative stories then I’m sure we’ll lean into it and that’ll be a format we embrace. ![]() “I think Netflix is all about testing things and trying things and seeing what people use, and seeing what works and what doesn’t,” Whiteley told Trusted Reviews. During this early adopter phase, it’s hard to find ways to successfully monetise big budget productions in the same way as content being developed for TV shows and movies.Ĭouple that with the fact that VR content is much more difficult and costly to produce, and the unavoidable truth that file sizes balloon once you start filming in a 360-degree space, and it’s easy to see why Netflix is yet to pledge itself to the VR revolution. Netflix and studio Tender Claws are indeed set to release a Stranger Things VR game that is expected to arrive in winter 2023 on major virtual reality platforms, according to an announcement made by the two companies during the Stranger Things Day 2022. Viewers can be transported – using a virtual reality headset like the Oculus Rift – to a luxurious lodge or cinema, where they can watch the entire roster of Netflix content on an entirely virtual screen.īut Netflix is playing a cautious hand when it comes to actual virtual reality content, largely due to the fact that the number of people who own VR headsets globally is still very small. Netflix has already dipped its toe in the virtual reality waters, having released an early app for Oculus VR that allows subscribers to watch TV shows and movies in a virtual space. And somebody else in Netflix would be having that conversation on the product side and content side, and around commissioning and so on.” “If the Duffer brothers came to us and said ‘you know, Stranger Things season three has gotta be in VR’ then that would be a really interesting conversation. But there’s hope, according to the Netflix business chief: Whiteley repeated several times that Netflix is “not biased” against virtual reality in any way, but says that the company hasn’t “seen the really compelling creative ideas” needed to take VR mainstream. And if there’s demand there then it will grow.” ![]() He continued: “If we see consumer demand we see uptake for it, we’ll do more of it. What do we think will work? We’ve got great ideas, and then we’ll test them and the data will decide whether that’s something we lean into or not.” We go back to the fundamental culture within Netflix, around testing and learning. ![]() “It’s one of the things that, along with a myriad of other ideas, we will begin to test and see if there’s consumer uptake, and uptake in the creative industries. Speaking to Trusted Reviews at a Vodafone Passes event on the future of digital content, Christopher Whiteley, Director of Business Development for EMEA at Netflix, said the company will test VR content going forward. Today, however, a senior Netflix executive lifted the veil on the company’s views around VR content, and gave us a glimpse of what to expect from the company going forward. But the company has largely remained coy about the next generation of digital content: virtual reality. There’s no denying it: Netflix has mastered two-dimensional TV shows and movies, churning out hundreds of original productions to over 100 million paying subscribers globally. “Players will invade the dreams and memories of fan-favorite characters and harness telekinetic powers to battle humans and creatures alike, as Henry Creel’s transformation into Vecna and his influence on the events of prior seasons is revealed.Netflix has revealed its take on virtual reality to Trusted Reviews, and suggested that Stranger Things season three being filmed in VR would be “a really interesting conversation”. ![]() “ Stranger Things VR will allow fans to experience the world of Stranger Things from the never-before-seen perspective of Vecna as he explores unknown realities, forms the hive mind, and enacts his plan for revenge against Eleven and Hawkins,” reads the official description from Netflix and developer Tender Claws. Watch the announcement trailer for Stranger Things VR below. Based on the game’s description, it sounds like fans will also learn about Vecna’s backstory in the process and find out if their theories about the villain’s origins are true. As Vecna, they will be able to terrorize Eleven and the Hawkins gang by invading their dreams and memories. Simply titled Stranger Things VR, the game will put players in control of Vecna, the villain in Season 4 played by Jamie Campbell Bower. Netflix has officially released its first big virtual-reality promotion and, don't worry, you won't have to go buy an Oculus Rift or an HTC Vive just to see what the company is up to. Stranger Things fans looking to get more insight into the mind of Vecna will get the opportunity to delve into his origins with a new VR game announced by Netflix. ![]()
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